🌁 The Resurgence of Union Square

Today’s newsletter is 536 words - a 3-minute read (5-minute if you take your time…🐌)

Welcome back everyone!

Excited to have you join us: We’re Chris & Nolan (@chrisnolansf), and welcome to SF Whisper - a newsletter covering the most interesting business and local news of San Francisco.

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Reimagining San Francisco's Heart: Union Square and Yerba Buena's New Era

Revitalizing Downtown: A Bold New Vision

San Francisco Mayor London Breed has unveiled a comprehensive plan to rejuvenate the downtown districts of Union Square and Yerba Buena. Her initiatives include reducing parking fees, enhancing entertainment zones, redesigning streets, and bolstering security. These efforts aim to address the economic crisis plaguing the area, marked by vacancies and empty storefronts. Breed's proposals, which rely on a mix of existing funds, her proposed budget, and a forthcoming bond issue, also highlight plans for a 24/7 security presence and public space improvements. Her vision is part of her re-election campaign, positioning her as a champion of downtown revival amidst competition from other candidates.

Transforming Union Square and Yerba Buena

Breed's plan includes significant investments to make Union Square and Yerba Buena vibrant, attractive destinations once more. Proposals encompass a redesign of Powell Street and Hallidie Plaza, efforts to revive the fashion industry on Maiden Lane, and initiatives to save Macy's Union Square. She also seeks to expand the "Vacant to Vibrant" program and establish new entertainment zones allowing outdoor alcohol sales during events. Additionally, Breed's focus extends to the Yerba Buena Center for the Arts area, proposing a Filipino business district and cultural hub. With these changes, Breed aims to make downtown a lively, year-round attraction, supported by her proposed $390 million bond measure and other funding sources.

Christian McCaffrey Secures Mega Deal with 49ers

Christian McCaffrey has solidified his spot as the top dog in the running back market. The San Francisco 49ers and the reigning Offensive Player of the Year have agreed to a hefty two-year extension worth $19 million per year.

Record-Setting Contract

McCaffrey's new deal ensures he'll rake in $62.2 million over the next four years. With $24 million fully guaranteed, CMC will pocket $16 million in 2024 and $16.205 million in 2025, keeping him the highest-paid running back.

The Niners’ Powerhouse

In 2023, he dominated the field with 1,459 rushing yards, 14 rushing touchdowns, and 564 receiving yards with seven TDs. His pivotal role in the Niners' playoff success made this new deal a no-brainer. The extension keeps McCaffrey with the Niners until 2027, providing both security for the player and cap flexibility for the team. As running backs face tough times on the open market, the 49ers' investment in their dual-threat star aims to keep their Super Bowl ambitions alive and well.

Catch up on the latest:

• Best bakeries in the City in 2024 (Link)

• Future of unfinished 47-story S.F. tower uncertain (Link)

Today’s whisper:

^{Weather is getting warmer, get ready for your next napa wine tasting visit}

^{Top 25 wineries rated by SF Chronicle}